AL Info

JOURNEY

Legacy of the past to a VISION of the future

Four decades of ALuminium industry exposure and a deep understanding of the global value chain coupled with the potential of digital technology propelled the century-old Jiwanram Sheoduttrai Group to create AL Circle.

Built on decades of resilience, a strong foundation of family business values, and hands on experience around industrial marketing, EPC, and manufacturing for the aluminium industry forms the backbone for the AL Circle of today. Started around 10 years ago as a project to explore the possibilities that lie at the nexus of aluminium and technology, AL Circle has grown from a manually created newsletter being sent out to 50 contacts to now being automated to over 40k users from around the globe.

Leveraging the brand's success AL Circle's other offerings have been added to the suite in the form of market outlooks, promotional e-magazines, and, very recently, the first and largest dedicated B2B marketplace for the aluminium industry. An explicit goal of becoming ‘Think ALuminium, Think AL Circle’ for the industry, AL Circle is adding intuitive and engaging tools to the ecosystem for all the users’ learning, promotional, business, networking, and inspirational needs.

TEAM

MISSION-driven innovators and crusaders

Kamal Prakash

FOUNDER

Abhimanyu Prakash

CEO & CO-FOUNDER

Founded by Kamal Prakash, a fourth generational entrepreneur, AL Circle is a reflection of his passion for ALuminium. As he leads a personal and professional life guided by living, breathing, using, and promoting ALuminium, he has continued to inspire others along the way to build a 28-member strong AL Circle team, currently being led by his son and co-founder Abhimanyu Prakash, an environmentalist and urbanist.

SUSTAINABILITY

Passion for the enviornment and aluminium

ALuminium is Sustainability

Sustainability is the Future,

The Future is AL Circle

A simple yet powerful mantra that keeps us going at AL Circle and focused on supporting the already green industry to get even greener, as well as promoting ALuminium to other sectors supporting their journey towards a greener future. The digital ecosystem of AL Circle was built to bring the industry closer together and provide equal opportunities for companies big and small. And the digitization of traditional ways the industry has been operating allows people and companies to connect, do business, learn, and promote at their comfort and at a fraction of emissions that they would otherwise rack up flying across the global aluminium supply chains. Propelling the current aluminium industry into the future of possibilities and creating a platform for the newer entrants, AL Circle is working with a base goal of promoting sustainability, i.e. promoting ALuminium.