AL Circle: Where Aluminium Minds Connect

OUR VISION

AL Circle came into existence with a hope… A hope to bridge Sustainability and Profitability. We firmly believe that bringing sustainable production paradigms in industries should not happen at the expense of profitability. Aluminium, being 100% recyclable, gives the world the opportunity to leverage truly sustainable practices that won’t hurt the coffers of businesses.

We realised the weight of this hope early on. We knew that if we wanted to see this hope turn to reality, we had to establish ourselves as an authority in the industry. Today AL Circle is one of the leading portals for industry leaders to stay abreast of the latest happenings, trends and analyses pertaining to the aluminium industry and allied sectors.

We envision a world where aluminium is more widely used, thereby addressing global challenges like CO2 emission and resource scarcity. Yes, we acknowledge that there are certain practical challenges in the industry. Thus, we see ourselves promoting innovative and sustainable ways of aluminium production and exponentially increasing the adoption of this metal across industries and households

To achieve this vision, we need to bring all the stakeholders in the entire aluminium value chain together. Our platform serves as a single roof under which stakeholders, from bauxite mining companies to end users to aluminium recycling entities, come together. We envision a future where AL Circle performs a catalytic role in building a tightly cohesive ecosystem around our shared passion for this #InfiniteMetal

The Three V’s of Our Vision:

Vocal Advocacy:

We are passionate about aluminium. We’ve already established ourselves as a reliable and authoritative platform for industry news and expert insights. We further see ourselves as a transformative force shaping the discourse on sustainable aluminium production, industry growth and profitability of stakeholders in the ecosystem.

Vibrant Collaboration:

No platform can be of real use if businesses can’t get some real monetary value out of it. We envision ourselves as an enabler by bringing stakeholders together and fostering a value-driven relationship, which will ultimately strengthen the ecosystem.

Vanguard of Innovation:

AL Circle is formed by people with a shared passion for the uniqueness and usefulness of aluminium. We are driven by this passion and we want to play a bigger role as the ultimate destination for everything related to aluminium, where every industry need is just one connection away. We support and promote modern cutting-edge technologies and paradigms fostering sustainable mining, energy-efficient production and better recycling.

OUR MISSION


AL Circle is on a mission to make the aluminium value chain stronger, more resilient and more sustainable. We make this possible in two ways: a) information exchange, b )boosting revenue generation through our platform.

For a significant number of years, our primary focus was on empowering all the stakeholders in the industry to keep themselves updated on the latest happenings in the world of aluminium. Our magazines and news portal serve more than 10 million people across the globe.

With AL Circle Biz, we are proud to have provided stakeholders with a portal that they can use to connect with buyers or sellers and take their shared business objective to the next level. Our platform is the world’s first global aluminium B2B marketplace bringing together buyers and sellers of all sizes, from all industries - right from bauxite miners, mining equipment manufacturers and alumina refiners to primary smelters, aluminium fabricators, aluminium part manufacturers and suppliers to end-user sectors and scrap dealers and recyclers.

As an established thought leader in the Aluminium space, our business is committed to passing on the insights and experiences that we’ve accumulated over the years. We believe that sharing knowledge will make the ecosystem stronger and more resilient. In this regard, we’ve established our sister concern, AL Learn. This is our way of giving back to the ecosystem. We hope to make a tangible impact on all the stakeholders - including students who are interested in carving careers out of Aluminium.

Mission Nuggets :

  • To fortify the aluminium value chain by fostering meaningful collaboration among stakeholders.
  • To empower leaders with informed decision-making capabilities with our insightful reports and analyses.
  • To drive business growth irrespective of the size of the business.
We Are Passionate About Aluminium!


Did you know, 75% of aluminium ever produced still remains in use? That’s the superpower of aluminium! It’s 100% recyclable. Yet, in the 1850s, aluminium was more valuable than gold! Today, even when the monetary value of the metal has diminished, its value as a recyclable, malleable-yet-strong metal remains intact.

Like a phoenix, aluminium rises again and again. It’s the true symbol of the circular economy.

Beyond the Commercial Realm:

Not just in industries, we are also passionate about spreading awareness and understanding of aluminium’s ubiquitous presence in the common man’s life. We strive to educate consumers about the versatile applications of aluminium, from packaging and construction to transportation and electronics. By highlighting the sustainability and recyclability of aluminium, we aim to foster a greater appreciation for this vital metal and its contribution to a more sustainable future.

We, at AL Circle have come together due to this shared passion for this #InfiniteMetal. We celebrate the power of Aluminium in being superbly flexible, infinitely versatile and incredibly resilient.

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